Wednesday, March 19, 2008

Designer credit cards compete for wallet share

Credit cards are turning arty. Card issuers are trying to catch the eyes of customers with innovative designs, as the entire industry is in a fierce battle for a bigger piece of the credit pie. Kookmin Card this week unveiled a card with its front covered with a leather-like pigment. The design upgrade will be applied to its KB Star Card product set to debut next week and it will have two types: ostrich and crocodile.

http://joongangdaily.joins.com/article/view.asp?aid=2886836

1 comment:

Anonymous said...

It reminds me of how people get to design their check book.

Also-- this past winter-- people were able to design their own Starbucks gift cards. And how people are more reluctant to use it because they want it to last.

Just another confirmation on how money is personal and impersonal.